Ventures Food and Beverage Acquires Licensing to the Iconic Beverage Orangina for North American Reintroduction
One of the Largest Beverage Brands in Europe Coming Back to the United States and Canada in its Original Formulation
Ventures Food and Beverage, a brand accelerator group within Pepsi Bottling Ventures, announces the licensing acquisition and reintroduction of Orangina Sparkling Citrus Beverage. Beginning in early 2020, consumers across the United States and Canada will be able to enjoy the nostalgic beverage, which originated in 1936.
With the assumption of rights, Ventures Food and Beverage has reverted Orangina to its original French recipe of natural ingredients, including sparkling water, real citrus juices, and mandarin orange pulp. The signature textured glass bottle is also returning, which is recyclable and reusable, further enforcing the brand’s commitment to creative upcycling and sustainability. With a light shake of the bottle to mix up the pulp, this sparkling citrus refresher is ready to drink with a flavor that is sure to “shake-up every day.”
“There is a worldwide affinity for Orangina and we are excited to celebrate this new chapter for the iconic brand,” said Paul Finney, CEO, Pepsi Bottling Ventures. “This opportunity allows Ventures Food and Beverage to deepen our relationship and collaboration with Orangina’s global owner and our parent company, Suntory.”
Orangina consumers will benefit from Ventures Food and Beverage’s extensive roster of partners throughout the United States and Canada. As of January 1 2020, Orangina is available for purchase in several major metro markets including New York City, Boston, Los Angeles and will also be available online soon. Additionally, new distributors and retail partners are welcoming the brand to shelves regularly, and up-to-date information is available on www.shakeuptheeveryday.com.
In this launch year and beyond, Ventures Food and Beverage will highlight Orangina’s authentic flavor and celebrate its artisanal history. Between Orangina’s unique combination of real sparkling juices and the iconic glass bottle, which surprisingly begs for you to give it a shake, Ventures Food and Beverage is turning the sparkling category upside down and welcoming consumers to shake-up every day, every day.